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The Basics on SEO: Improve Search Engine Traffic

September 29, 2021

Do you want to increase your website traffic? If so, then you need to learn about SEO. Search engine optimization is the process of improving the quality and quantity of website traffic from search engines. The goal is not necessarily maximizing the number of visitors but rather directing those who are searching for products or services on a particular subject to one's own business, product, or service.

What is SEO?

SEO is the process of improving and promoting a website to rank higher in search engines. It targets unpaid traffic rather than direct or paid traffic. SEO focuses on getting more visitors from organic (or un-paid) search results rather than just generating direct clicks through paid ads such as Google Ads, Facebook Ads, Instagram Ads, etc.

How does SEO work?

SEO works by using search engine optimization strategies that help to improve a website's ranking in the results page of major search engines. This allows for more visitors who are searching for specific keywords related to your business, product, or service which ultimately helps you increase traffic and revenue.

How can I do SEO for my website?

SEO can be used on your website in a variety of different ways. Here are the most popular methods used for search engine optimization:

  • Using keywords throughout your website, including meta tags and page copy to help improve SEO ranking on your website's SERP.
  • Optimizing images with alt text that includes targeted keywords.
  • Building links from other websites back to yours helps increase trust in Google.
  • Creating highly relevant content on your website that is useful to users and includes targeted keywords.
  • Creating a blog for your business, product, or service can help give you more opportunities to include relevant keywords in the post titles as well as other popular methods used for search engine optimization.

Why use SEO as opposed to paid ads?

Let's get this straight, there is nothing wrong with paid ads. Paid ads have their place and are very effective, however, they do not allow for unlimited growth. With paid ads, you only have so much money to spend which means once your budget is up it's gone until next time! Whereas with organic traffic or "free" traffic as some may call it, the sky really is the limit which is why we believe SEO is oftentimes more effective than paid ads, especially when you are learning and implementing it without hiring a company.


In conclusion, SEO is immensely powerful and should be leveraged to generate a significant amount of website traffic for your company. If you want to learn more, or if your business needs help improving its SEO strategy then contact us today!

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