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Black Friday Marketing: Tips and Tricks to Reach Customers

November 18, 2021

It's that time of the year again where everyone is scrambling to find a good deal. Black Friday shopping has become an American tradition and it doesn't seem like people will be stopping anytime soon. In this article, we will discuss Black Friday marketing strategies that you can use to reach more customers and increase your sales on one of the busiest days of the year!

Market Early

The best way to market your business on Black Friday is by promoting early. Start marketing for this day months in advance and continue until the actual day of black Friday itself. If you are looking at advertising online, make sure that you start your ads as soon as possible! You can find many different digital ad companies who offer Black Friday specials.

If you have a physical store, make sure that your advertisements are visible for as long as possible. This means not only putting your deals on the window but also having advertisements in newspapers, flyers and even word of mouth!

The more you market for Black Friday, the more sales you will make. Make sure that it is visible everywhere to maximize results.

Reach Customers Wherever They Are

With all of the new technology out there, consumers are more connected than ever before with their mobile devices and computers. If you want to be successful at marketing your business on Black Friday then you will need to reach customers where they are! However, this doesn't mean that you should limit yourself to only using online ads on Facebook and Google, make sure to put up physical signs around your store and your city as well.

The more efforts you put into reaching your customers, the better. This will allow you to promote and market effectively while increasing sales at a faster rate!

Use Special Promotions

A great way to market your business is by offering special promotions for Black Friday shoppers! You can offer a certain percentage off of their purchase or give customers some sort of gift with their purchase.  

Make sure that you offer something to your customers so they can feel like they are getting a special deal. This will obviously drive them into the store and increase sales dramatically!

Offer Free Shipping

Everyone loves free shipping and offering free shipping on Black Friday can really help you increase your sales! Make sure to include this in any advertisements that you use during the holiday season so people know about it ahead of time.  

Create a High Quality Video

Video marketing is becoming more and more popular and it can really help your business on Black Friday. People enjoy watching videos, especially if the video is high quality with professional editing! Make sure to shoot an interesting video that shows off your store in its best light.

The video should be short, concise and include all of the information that potential customers need to know.  People will be able to watch the video and understand everything they need to know without having to read a wall of text!

Promote Through Social Media

Make sure to share your Black Friday deals through social media! You can create a special promotion on Facebook, Instagram, Twitter, etc. where people have to like/follow you in order for them to receive your deal. Using social media is a great way to reach more customers and gain exposure for your business.

Create a unique hashtag that people can share with their friends and family on social media, this will help you track how many sales come from the promotion!

Offer Loyalty Rewards

Give your customers an incentive to shop at your store by offering them loyalty rewards! You can offer certain benefits like discounts for every X amount of dollars they spend or special reward points that people can use towards their purchase. This will encourage Black Friday shoppers to make multiple purchases throughout the holiday season and help you stay relevant in their mind.


If you follow all of these Black Friday marketing tips and tricks, we can almost guarantee that your sales will increase tenfold! This is one of the best times to get new customers so take advantage of it.

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