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7 Reasons You Should Get AdWords Certified: Becoming a Google Ads Specialist

August 4, 2022

When it comes to online advertising, Google is king. And if you want to work in this field, you need to be certified by Google. Earning your AdWords Certification is the perfect way to start or further your career in digital marketing. In this blog post, we will discuss the top 7 reasons why you should become a Google Ads Specialist.

7 Reasons You Should Get AdWords Certified

Competitive Advantage

When it comes to Digital Marketing , those who are certified have a significant competitive advantage. The AdWords Certification is a globally recognized stamp of approval from Google that can help you land a job, get a promotion, or earn more clients. A recent statistic from  Google shows that 97% of employers say they value the AdWords Certification when hiring which goes to show  that being certified can help you stand out from the competition.

Work with larger companies

Many big companies only work with Google Ads Specialists. By becoming certified, you open the door to working with some of the world’s top brands. You may be the best digital marketer in the world however,  if you’re not certified, these companies will not give you the time of day; unfortunate but true.

Demonstrates skills and knowledge to use it effectively

An AdWords Certification isn’t just a test to see if you can pass. It’s designed to ensure that you have the skills and knowledge necessary to use Google Ads effectively. The exam covers a wide range of topics such as campaign setup, management, optimization, and troubleshooting.

Becoming a Google Ads specialist means that you have the necessary  skills to create and manage effective campaigns that will help businesses achieve their goals.

Earn more money

If you’re looking to earn more money, becoming a Google Ads Specialist is a great way to do it. According to the national average for a Google Ads Specialist  is $84,140 per year.

If you’re already working in digital marketing, becoming certified can help you earn a raise or get a promotion. Many employers offer bonuses or raises to employees who become certified and this can be a great way to increase your earnings.

Show commitment to your career and industry

Becoming certified shows that you’re committed to your career and the digital marketing industry. It takes time and effort to become certified and by doing so, you’re showing that you’re willing to put in the work to be the best at what you do. This commitment can help you stand out from other job applicants and make you more attractive to potential employers.

Ensures that you are always up-to-date on the latest changes and features

Google is constantly changing and adding new features to their products. As a Google Ads Specialist, it’s important that you stay up-to-date on these changes so that you can effectively manage campaigns. The AdWords Certification requires you to retake the exam every 12 months to ensure that you are up-to-date on the latest changes

Becoming a Google Ads Specialist

If you’re interested in becoming a Google Ads Specialist, there are a few things you need to do first. First, you need to pass the Google Ads Fundamentals exam and one of the other five exams: Search, Display, Video, Shopping, or Mobile. You can find more information about the exams and how to prepare for them on Google’s AdWords Certification page. Once you’ve passed the exams, you’ll be able to download and print your certification certificate. And that’s it! You’ll be officially certified as a Google Ads Specialist.


We hope this blog post has convinced you to become a Google Ads Specialist. If you have any questions about the process, or if you need help preparing for the exams, we’re here to help. Contact us today and we’ll be happy to assist you. Good luck!

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