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5 Tips to Increase Your SEO Ranking: Beat the Competition

December 14, 2021

There are a lot of options when it comes to SEO, but one thing is for certain: you need to have a strong SEO ranking in order to get your business found. In this article we will provide 5 tips on how to increase your SEO ranking so that you can beat the competition and get more customers.

Focus on quality content

One of the most important aspects of SEO is having quality content on your website. This means writing informative, keyword-rich articles that are interesting to read. Not only will this help improve your ranking, but it will also keep people coming back for more. Quality content is essential because it keeps customers engaged, builds trust between you and your clients, and it provides a positive experience.

Have a unique voice and tone

Another important aspect of SEO is having a unique voice and tone for your business. This means being yourself and not trying to be someone you’re not. It also entails creating quality content that accurately reflects your company’s values and mission statement. When customers see that you are genuine and passionate about what you do, they are more likely to do business with you. No one wants to do business with a company that is trying too hard to be something it isn’t.

Use your keywords in the right places (throughout the page)

In order to rank high on Google, you need to include your target keywords throughout your website. This means using them in the right places, such as in the title tag, meta description, header tags, and body copy. You also want to make sure that they are included in the correct density, which is usually around 50%-60%.  If you’re not sure how to use keywords, or where to place them on your website, consult with an SEO specialist.

Don't fill up content with useless words or sentences

Make sure you include information without too much fluff. This means getting rid of unnecessary words and sentences that don’t add anything to the article. Not only will this improve your SEO ranking, but it will also make your website easier to read. SEO is not simply about filling up a page with words  - it’s about providing valuable and informative content that will keep people coming back for more.

Include relevant internal links within your site, linking back to other articles that are related to the one you're reading.

Internal linking is an important part of SEO because it helps Google crawl your website more efficiently. This means including links to other related pages on your website, as well as including links to external websites when it is relevant and beneficial to do so. When you include internal and external links, make sure the anchor text (the text that’s clickable) includes your keywords, so it can help boost your SEO ranking.


SEO can be daunting however,  following these simple tips can increase your ranking and help you achieve better visibility online. Remember to focus on quality content, use your keywords in the right places, avoid filling up your pages with useless words, and include internal and external links for maximum benefit. By following these simple guidelines, you can give your website the boost it needs to stand out from the competitors.

If you are looking for more tips on how to increase your SEO ranking, be sure to check out our other blog posts! We have a variety of articles that can help you get started with improving your search engine optimization.

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