case study

Perry Marshall Builders

Perry Marshall Builders partnered with NFDEVELOPMENT to create a website, marketing, and content that capture their luxury waterfront brand.
Industry
Construction
country
US
service provided
Website Development
Digital Marketing

Building a Streamlined Experience for an Established Audience

Perry Marshall Builders partnered with NFDEVELOPMENT to elevate their digital presence through a comprehensive website, strategic digital marketing, and fresh content creation. With a core demographic of older users, our focus was to design a platform that was informative, easy to navigate, and visually compelling—without overwhelming the user.

Designing with Purpose

Understanding the user base, we developed a scroll-based homepage that consolidated essential information—about the company, their team, services, and contact form—into one seamless experience. This format catered to their audience’s preferences by eliminating the need for excessive clicking and simplifying access to key content.

Additional pages included a Project Showcase, where Perry Marshall Builders could highlight their luxury home builds, and a Testimonials Page to build trust through client success stories.

Digital Marketing Strategy

Our digital marketing campaign spanned Google, Instagram, and Facebook, with custom-built landing pages and funnels designed to increase conversions. The strategy targeted both brand awareness and direct lead generation. As a result, Perry Marshall Builders experienced an 80% increase in website engagement, drawing more eyes to their services and ultimately boosting inquiries.

High-Impact Content Creation

To bring the brand to life, we provided full-scale content services: from professional photography and aerial videography to branded graphic design. These assets were used across the website and marketing channels, reinforcing Perry Marshall Builders’ credibility and premium feel across every touchpoint.

Results

  • 80% increase in website engagement
  • Improved user experience tailored to their target demographic
  • Enhanced credibility through visual storytelling
  • More efficient lead funnel via targeted landing pages and ads

A Solid Digital Foundation for a Trusted Builder

The collaboration between Perry Marshall Builders and NFDEVELOPMENT resulted in a professional, scalable, and audience-focused digital presence. With a polished website, elevated brand visuals, and data-driven marketing, Perry Marshall Builders is now better equipped to serve existing clients and attract new ones with confidence.

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