Ace Cuts Barbershop

A Fresh Cut for a Growing Brand

From offline-only to a fully digital growth engine—with 12X more leads, $2 CPA, and expansion from 1 to 5 locations.

When Ace Cuts Barbershops first partnered with NFDEVELOPMENT, they had one location, no website, no booking system, and virtually no digital footprint. Their business was surviving locally—but they had reached a ceiling without a scalable strategy to attract, convert, and retain new clients.

Since launching their new digital presence and implementing our full-scale marketing strategy, Ace Cuts has expanded to five barbershop locations across Palm Beach County—a growth trajectory directly supported by the systems and campaigns we helped build.

Our partnership didn’t just boost visibility. It drove real, measurable business growth.

Website Development That Blends Form and Function

The first step was to create a professional, conversion-optimized website that would serve as a digital extension of the Ace Cuts brand and streamline the customer journey.

We delivered:

• A custom, mobile-optimized website that highlights services, shop locations, and barber profiles
• Location-specific booking functionality with real-time availability, allowing customers to easily schedule at any of the five shops
• A centralized backend built on the NFDEVELOPMENT Content Editor, enabling the Ace Cuts team to manage content, hours, pricing, and testimonials independently
• A scalable site structure that seamlessly expanded as Ace Cuts opened new locations—without needing to rebuild from scratch

The website quickly became more than a digital brochure—it became the foundation of their operational efficiency and brand experience.

Marketing That Powered Expansion

After launching the new website, NFDEVELOPMENT rolled out a comprehensive marketing strategy designed to increase visibility, drive bookings, and support expansion efforts.

We executed:

• Geo-targeted Google, Instagram, and Facebook ads tailored for each location
• Local landing pages and SEO strategies to improve search rankings and visibility in each community
• Active management and optimization of Google Business Profiles for all shops
• Weekly performance reporting, A/B testing, and retargeting to continuously improve cost per acquisition and lead quality

The impact was immediate and significant:

• 100% increase in website traffic
• 12X increase in online lead acquisition
• $2 average cost per acquisition, making client growth incredibly cost-effective

These results weren’t just metrics—they became the fuel that supported Ace Cuts’ expansion from one barbershop to five in just a short time. The marketing system we built helped fill appointment books, open new locations with confidence, and keep client retention strong across all shops.

Built to Grow—Today and Tomorrow

With five locations and a growing brand, Ace Cuts now operates on a system that’s fully equipped for continued expansion. Each new shop can be launched with:

• A ready-to-use digital infrastructure
• Proven ad strategies
• Brand-aligned assets and content
• Tools for real-time tracking and optimization

The growth from 1 to 5 locations wasn’t just operational—it was strategic, backed by marketing systems that convert and platforms built to scale.