The Website Development portion of the project consisted of multiple pages that would fully capture the mission and brand of the company. Perry Marshall Builders opted-in for a home page that would consist of an about us, our team, services and contact section. Their targeted demographic was older; creating a home page with quite a bit of information where a user would need to just scroll rather than click to go to different pages created more engagement on the website. Along with this, the website had a projects section where they chose to showcase their beautifully designed homes along with a testimonials page where they could display all of the testimonials from past years.
The Digital Marketing portion of the project consisted on multiple landing pages, click funnels, ads, etc. We mainly focused on Google, Instagram and Facebook where the end goal was for more engagement with the website. Over the term of the project we were able to successfully spike their engagement by 200%.
Multiple pieces of content were created during this project such as Graphic Designs, Photography and Videography. During the scope of the project we were hired to fully transform their content by creating graphics as well as taking beautiful shots of their workers as well as breath-taking aerials of their projects. These images were later used for marketing efforts as well as used for Instagram, Facebook and Google.
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