Dec 8, 2021
In 2022, what will your company brand look like? The answer to this question may surprise you. Our top 8 branding trends of 2022 consist of minimalism, geometric shapes, simplicity in design, and much more! Read on for a full explanation of our top 8 picks for branding trends that are going to impact how you brand yourself as well as an overview of each trend.
This trend is all about simplicity. Brands that use this trend keep their designs clean and sleek, with a focus on negative space. Minimalism has been around for a while, but it is still going strong and is only getting increasingly popular. Minimalism uses simple shapes and fonts, which can be easily recognized from a distance. This trend is perfect for brands who want to appear modern and cutting-edge. In a world where everything seems so complex, minimalism is a breath of fresh air. Minimalistic designs seek to strip away all the unnecessary details and leave only the essentials.
In 2022, geometric shapes will be everywhere in branding! Expect to see lots of squares, circles, and triangles in logos and other design elements. This trend became popular during the 1970s and began to resurface in 2018. Despite this trend being around for such a long time, it is still going strong! Geometric shapes are popular because they are easy to recognize and have a futuristic feel. They are clean lines that appear modern while also being simple enough not to overwhelm the eye.
Geometry can be played in various ways, which means you do not always need to use traditional geometric shapes like squares and triangles. You can play with perspective, creating squares in a diagonal or triangular way so that they look like diamonds instead of traditional shapes you'd see with geometry.
Bright colors are still going to be popular in 2022, but they will be used in more sophisticated ways. Expect to see color blocking and gradient effects being used in branding. In particular, bold colors will be popular for logos and other design elements. This trend is perfect for brands who want to make a bold statement and stand out from the competition. Bright colors became popular in the early 2010s and they show no signs of slowing down in the coming new year!
In the age of digital marketing, it’s more important than ever for brands to have a strong typography strategy. Fonts will become more creative and playful in 2022, so make sure your brand is ready for it!
This trend is all about using interesting fonts and pairing them with playful designs. Typography can be used to create a unique look for your brand and to set you apart from the competition. Be sure to experiment with different fonts and see what works best for you!
Typography consists of everything from the type of font you choose to how you use it. You can make text appear as though it is three-dimensional or use creative fonts to create an interesting visual effect.
This trend is all about adding a touch of personality to branding. Expect to see more hand-drawn illustrations and fonts in logos and other design elements.
Hand-drawn elements form a sense of connection with the viewer and make designs feel more personal. They also add a touch of nostalgia, which can be appealing to customers. Hand-drawn elements are perfect for brands who want to appear friendly and down-to-earth.
You don’t need to be an artist yourself in order to use hand-drawn elements in your branding! There are many elements that can be purchased or downloaded online. If you find a design that you like, simply download it and add it to your branding materials. Along with this, you can also hire a freelance illustrator to help you create unique hand-drawn elements for your brand.
This next trend is not really a "design" trend, however, is definitely a trend that we are happy to see and include in our list.
In the age of digital detoxing, transparency will be a key element in branding. In order to create a transparent brand, brands will have to be honest and trustworthy! Transparency can take the form of being open about how your company operates, as well as using transparency effects in design elements such as logos and icons.
Transparency will be immensely popular in 2022, as more and more people are looking for brands that they can relate to. Transparency is a powerful marketing tool because it builds trust between your brand and potential customers.
The age of digital marketing has also brought with it an entirely new realm for creative capabilities: motion graphics. 2022 will see brands using more kinetic typography, animation, and video in their branding campaigns.
Motion graphics are a great way to capture attention and make your brand feel modern. They also help explain complex ideas in an easy-to-understand manner, which can be useful if your company sells products or services that are not easily relatable.
In a world where information is constantly bombarding us, simplicity will be key for effective branding. Brands that use this trend keep their designs clean and easy to understand, with a focus on the user experience.
Simplicity is perfect if you want your branding to feel accessible and welcoming. Brands that incorporate this trend tend to appear trustworthy, as they are not too complicated or overwhelming for viewers.
This simplicity trend can also be beneficial in terms of social media marketing! Social media audiences have short attention spans and the last thing you want is a design that is too distracting.
Brands that use this trend also tend to be more versatile, as their branding is not tied down by a specific style or design element. Brands that want to adapt and change over time will benefit from simplicity in their designs!
As you can see, the branding trends for 2022 are not too different from what we have now. However, they do touch upon some elements that are often overlooked in current design techniques.
If you want to stay ahead of the curve and incorporate these trending techniques into your business’s branding strategies, be sure to chat with one of our developers to get started!