The 3 Rules of Great Logo Design

Oct 24, 2022

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4

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When it comes to logo design, there are three cardinal rules that you must always follow: simplicity, memorability, and versatility. If you can create a logo that is simple, memorable, and versatile, you will be well on your way to creating a great logo. In this blog post we will go over these three rules in more detail; so if you're thinking about designing a new logo for your business, be sure to keep these three rules in mind!

Rule #1: Simplicity

A great logo should be simple. It should be easy to read and easy to remember. The best logos are often the simplest ones. A complex logo with too many elements will be difficult for people to remember and will likely be ignored. Take a look at the Nike swoosh or the Apple logo. These are both very simple designs that are easy to remember. That's because they follow the first rule of logo design: simplicity.


When a logo is not simple , it can often be difficult to remember. This is because people have a limited amount of space in their short-term memory. This will affect brand recognition  and could result in customers forgetting your brand altogether.

A logo should be easy to read and understand at a glance.  If someone has to spend more than a few seconds trying to figure out what your logo says, then it’s likely that they won’t bother and wont commit your company brand to memory.

Rule #2: Memorability

Your logo should be memorable. People should be able to look at it and immediately think of your brand. A great way to make your logo more memorable is to use unique colors or shapes that will make it stand out from the rest. Another way to make your logo more memorable is to create an emotional connection with your audience. For example, the Coca-Cola logo is often associated with happiness and good times. This emotional connection makes the Coca-Cola logo more memorable than other logos.

Memorability is  important because it  affects  brand  recognition.  If  your  logo  is  not  memorable,  then  people  will  not  be  able to remember your brand when they see it. This could result in lost sales and customers.

A recent study conducted by  the Wayne State University  found that people are more likely to remember a brand if they have an emotional connection to it.  So if you want your logo to be remembered, make sure it stirs up some positive emotions!

Rule #3: Versatility

Your logo should be versatile. It should look just as good on a billboard as it does on a business card. It should be able to be reproduced in any size or color without losing its impact. A great way to test the versatility of your logo is to try reproducing it in black and white or in a very small size. If it still looks good, then you know you have a versatile logo!

Often times companies will adapt their logos for  different mediums.  For example, Disney has different logos that are "responsive" for bigger screens and also smaller screens however, you will always know

Conclusion:

When designing a new logo, always keep these three cardinal rules in mind: simplicity, memorability, and versatility. By following these rules, you'll be well on your way to creating a great logo for your business!

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