Oct 16, 2021
How can you be sure your video campaigns are successful? The secret is in the preparation. Effective video marketing starts with a plan. To help get you started, we will go over 6 ways to have an effective and successful video campaign. Follow these tips and tricks for success!
Creating a video that is short and to the point is extremely important. If you try to cram too much information into one video, your audience will feel overwhelmed and most likely won't watch the rest of it! Keep in mind that videos are a great way for people to digest content easily which is why keeping them short and sweet is always the best practice!
Graphics, animations and other video elements will keep your users interested in your videos. Adding some visuals to the content keeps people engaged and helps them better understand what you are trying to communicate.
Keep animations and graphics simple - don't use too many different styles or types of animation/graphics becasue it will take away from your message.
Simple animations and graphics are far more effective than a lot of different styles or types. Keep your videos as simple as possible, the simpler it is for people to understand what you're trying to communicate, the better!
Just like in the above point, simple is good. People are more likely to watch a video if it is shorter than five minutes. This number may vary depending on who you ask or what industry you're in however, sticking with under five minute videos will help boost your viewership!
Focus on one idea per video - don't try and include too many ideas into one video
Including too many ideas into one video can be overwhelming for your audience. If you try and include three or four different points of information, people will most likely lose interest after the first few seconds - so stick with just one idea per video and you will surly be able to keep it under 5 minutes.
Telling your audience they will learn something from watching your video is a great way to boost viewership. When people know what the content of the video holds, they are more likely to view it so keep that in mind when creating and promoting videos!
People want to immediatly know what they will be learning/viewing
People don't want to sit and watch a video for five minutes if they aren't sure what it's going to teach them. Before you create your videos, be sure the title of the content is descriptive enough that people can tell right away whether or not they will benefit from watching.
It's important to have a call-to-action at the end of your video so viewers know how they can take advantage of what you are offering. Adding in this final piece will help direct people towards taking action and increase engagement!
Not all platforms and devices support every type of media, which is why it is crucial for you to check beforehand what type of call-to-actions you are placing in your video and how they look cross platform. If your video doesn't look good on certain screens then there's no point in uploading it since nobody would want to watch something that looks awful! Make sure everything looks great by checking first before publishing anything!
An often overlooked feature, subtitles are a great way to reach out and help those who may not speak your native language. If you have a video with English subtitles for example, people from different areas can understand what is being communicated which will boost viewership!
By following the above steps, you will be able to create a successful video campaign! These tips and tricks are sure to help you with your next project.