Google Maps Marketing: How and Why You Should be Doing It

Sep 23, 2022

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Google Maps is one of the most popular and widely used mapping applications in the world. With over 1 billion active users, it's no wonder that businesses are turning to Google Maps for marketing purposes. In this blog post, we will be discussing how and why you should be marketing on Google Maps. We will also provide a guide for getting started with Google Maps marketing. So whether you're a local business looking to improve your ranking in local search, or just looking to get more exposure for your business, Google Maps marketing is a must!

The Why

There are a number of reasons why you should be marketing on Google Maps. In this section of this blog post , we'll be discussing some of the key benefits of Google Maps marketing and why you should consider using it for your business.

Popularity

Google Maps has grown exponentially over the years and has become the "go-to"  mapping application for many people around the world. With over one billion active users, there's no doubt that Google Maps is one of the most popular mapping applications available. Along with this,  Google Maps is also one of the most accurate mapping applications available. This accuracy is due to Google's continuous investment in updating and improving its mapping technology. This has resulted in increased popularity and reliability , making it grow in popularity and a must have for any modern marketing tactics.

Improved Visibility

The benefits of Google Maps marketing include improved visibility, increased traffic, and higher conversion rates.  When customers search for businesses on Google Maps, they are more likely to visit or contact the business if they see it prominently displayed. This is because Google Maps puts businesses that have a listing at the top of the search results. This increased visibility can lead to more traffic and ultimately higher conversion rates.

Local Business

Google Maps is a powerful tool that can help you reach a large audience. Marketing on Google Maps can help you improve your ranking in local search results. Local search is the process of finding businesses or services near a specific location. This is often done through a mobile device, such as a smartphone.

A recent study done by  Google shows that nearly 80% of consumers use a search engine to find local businesses. The same study also showed that 46% of all Google searches are seeking local information. This means that if you're not marketing your business on Google Maps, you're missing out on a large portion of the market!

Increase traffic

Google Maps marketing can help you increase traffic to your website or brick-and-mortar store. The increased exposure can lead to higher conversion rates for your business. A recent study indicated that Google Maps  is responsible for nearly 79% of all web traffic from mobile devices. This is a huge number, and it only stands to reason that if you're not marketing on Google Maps, you're missing out on a lot of potential customers!

The How

Now that we've discussed some of the key benefits of Google Maps marketing, let's provide a guide on how to get started. In this section, we'll be discussing some of the best practices for getting started with Google Maps marketing.

Create your listing

The first step is to create a Google My Business listing. This can be done by going to google.com/business and following the instructions. Make sure to include  as much information as possible, such as your business name, address, phone number, website, and hours of operation. You should also include a description of your business and photos. The more information you can provide, the better!

Verify your listing

Once you've created your Google My Business listing, the next step is to verify it. This can be done by phone or mail. Google will send you a code that you'll need to enter into your listing. This helps to ensure that only legitimate businesses are listed on Google Maps.

Optimize your listing

The next step is to optimize your listing. This can be done by ensuring that all of your information is up-to-date and accurate, and by adding photos, videos, and other relevant content.  You should also take advantage of Google's various features, such as the Q&A feature and the ability to post special offers.

Create compelling offers

The third step is to create compelling offers. This can be done by offering discounts, coupons, or other incentives to customers that search for your business on Google Maps. Compelling offers will  help to increase traffic and conversion rates, so be sure to take advantage of this feature!

Get reviews

The fourth step is to encourage customer reviews. This can be done by asking customers to leave a review on your Google My Business listing. You can also copy a share link  from your listing and post it on social media or your website. The more reviews you have, the better!

We cannot stress this enough!  Reviews are  a key factor in local search rankings, so be sure to encourage customers to leave a review.

A recent study on reviews showed  that businesses with a rating of four stars or higher  saw an increase in traffic of nearly 70%. This is a huge number, and it just goes to show how important reviews are!

Monitor listing

The fifth step is to monitor your listing. This can be done by checking your listing regularly for accuracy and monitoring your reviews. Monitoring is important because  it will help you to identify and fix any problems that may arise.

Conclusion

Google Maps marketing is a powerful tool that can help you reach a large audience. By following the steps outlined in this blog post, you can get started with Google Maps marketing and improve your ranking in local

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