Nov 29, 2022
It's no secret that the Instagram algorithm has changed a lot in recent years. This has resulted in a decline in engagement for many users. But don't worry, we're here to help! In this blog post we will be discussing 5 ways you can boost your engagement and fight against the algorithm. Keep reading to find out more!
First things first, why is it that it seems like the instagram algorithm has affected most if not all users when it comes to engagement? Well, the algorithm is designed to prioritize content from accounts that are considered 'popular' or 'trending' by giving them more exposure and placing it higher up in your followers' feed. This has led to more people becoming reliant on using sponsored posts and other forms of paid advertising to get their content seen. What does that mean for us? It means that it's harder for regular, organic content to get the engagement it deserves.
This has been happening now for a while however, in the recent months the algorithm has changed again, making it more difficult for users to get their content seen in a timely fashion.
So how can we fight against this algorithm and gain the exposure we need? Here are our top 5 tips to help you boost your engagement and reach more people with your content:
Hashtags are a great way to reach new audiences and increase your visibility. When choosing hashtags, make sure they are relevant to your content and target audience. Don't use too many hashtags, or your posts will look spammy. According to the most recent Instagram Algorithm update, a good rule of thumb is to use less than 10 hashtags per post. It used to be far more however, with the current update and algorithm, using too many can possibly result in your post being blocked or filtered out of the feed.
A recent survey done by Socialinsider revealed that posts with between 1-10 hashtags got the most engagement meaning , less is more when it comes to hashtags.
This one should be a no-brainer but it's still worth mentioning! Make sure your posts are high quality and offer value to your followers. No one wants to see blurry pictures or half-hearted captions. Take the time to create well-thought-out posts and it will pay off in the form of higher engagement.
Some guidelines to creating the highest quality posts are as follows:
Videos are a great way to spice up your feed and grab attention. According to HubSpot, videos get twice the amount of engagement as photos do. So if you're looking for a way to stand out from the crowd, start incorporating videos into your content strategy.
A recent study conducted by Wyzowl found that 73% of people said they were more likely to buy a product or service after watching a video about it. This just goes to show the power of video in engaging with your audience and increasing conversions.
Humans are visual creatures and videos give us the opportunity to connect with our audience on a more personal level. Use this to your advantage and create captivating, quality content that resonates with your followers.
Along with this, Instagram is now offering a way to produce "short form content" through reels. These are 15-60 second clips or videos that show off your brand, products and services in a fun and engaging way while captivating the attention of your intended audience.
Another great way to increase engagement is by going live on Instagram. When you go live, your followers will get a notification and be more likely to tune in. Going live also gives you a chance to interact with your followers in real-time and answer any questions they might have.
This helps build trust and strengthens the relationship between you and your followers. If people feel like they know you and can trust you, they are much more likely to engage with your content.
Everyone loves a good contest, especially when there's an enticing prize involved! Running a contest is a great way to boost engagement and grow your following at the same time. Just make sure you promote it properly and choose a prize that will appeal to your target audience. By doing this, you will be able to reach more people and increase the visibility of your brand.
By following the tips above, you will be able to increase engagement on your Instagram page and reach more people with your content. Make sure to keep up with any changes or updates in the algorithm so that you can stay ahead of the game. With a little bit of effort and some strategic planning, you can boost your engagement and become an Instagram success story.