7 Tools for Spying on Your Competitors Ads and Keywords

Aug 24, 2022

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Looking to stay ahead of the competition? Want to know what strategies they are using to bring in traffic and customers? Well, you're in luck! Today we will be looking at 7 tools that will help you spy on your competitors ads and keywords. This information is essential for staying ahead of the curve and generating similar if not better results. So without further ado, let's get started!

Google Ads Keyword Planner

Google Ads Keyword Planner is a great tool for spying on your competitor’s ads and keywords. All you need to do is enter your competitor’s URL into the search bar and Google will show you all the keywords they are bidding on.


Something that sets Google Ads Keyword Planner apart from all of it's competitors is the fact that it is free to use. This is a great tool for small businesses or those just starting out because it doesn't require a large budget.


Some of the downsides or cons of Google Ads Keyword Planner  is that it can be difficult to use for those who are not familiar with Google Ads. In addition, the data is not always accurate and up-to-date which can make it difficult to rely on.

SpyFu

SpyFu is a great tool for spying on your competitor’s ads and keywords. It provides you with in-depth information such as which keywords your competitors are bidding on, how much they are spending, and what ad copy they are using.


One of the best things about SpyFu is that it offers a free trial so you can test it out and see if it’s the right fit for you before committing to a paid subscription. One of the things that sets SpyFu apart from its competitors is the fact that  it offers a money-back guarantee which means  you can get your money back if you're not satisfied with the results.


Some of the downsides or cons of SpyFu is that it can be expensive for a smaller business, with plans starting at $39/month.

iSpionage

iSpionage is another great tool for spying on your competitor’s ads and keywords. It offers a variety of features such as keyword research, ad copy analysis, and competitive intelligence.


Just like SpyFu and many others, iSpionage is that it offers a free trial so you can test it out and see if it’s the right fit for you before committing to a paid subscription.


The biggest downside or con of iSpionage is that it can be quite expensive, with plans starting at $99/month. Unfortunately, for a smaller business this may definitely be a bit too pricey however, if you are  a larger business this could definitely be worth the investment.

SEMrush

SEMrush is in our opinion , one of the best tools for spying on your competitor’s ads and keywords. It offers a wide range of features such as keyword research, competitive analysis, traffic analysis, and so much more.


This is by far one of the most expensive tools on our list, with plans starting at $99.95/month. However, if you are a larger business this could definitely be worth the investment as it offers a wide range of features and benefits.


Some of the downsides or cons of SEMrush is that it can be quite expensive for smaller businesses, and it also requires a bit of a learning curve to be able to use all of the features effectively.

Ahrefs

Ahrefs is an incredibly useful tool for SEO, and if you're only going to use one tool, this is the one that here at NFDEVELOPMENT we would recommend. It can be used for competitor analysis in every aspect of your SEO strategy. However, its main strength lies in analyzing backlinks and selecting link targets.


The pricing of Ahrefs starts at $99/month, which again, can be quite expensive for smaller businesses. However, if you are a larger business this could definitely be worth the investment as it offers a wide range of features and benefits.

Pro Rank Tracker

Pro Rank Tracker is an incredible tool when spying on your competitors. Using this platform will save you hundreds of hours. It's a software that allows you to input your competitor's URL as well as a list of keywords to see how they rank. You can also use this data to benchmark your own SEO progress.


The pricing for Pro Rank Tracker starts at $25/month, which is a lot more affordable than some of the other options on this list. This makes it a great option for smaller businesses or those just starting out.

SimilarWeb

Last but  not least is SimilarWeb which is a great tool for spying on your competitors. It offers insights such as traffic analysis, audience geography, site comparisons, and more.


SimilarWeb is free to use which makes it a great option if you’re on a budget. However, the downside of SimilarWeb is that it doesn’t offer as many features as some of the other options on this list.

Conclusion

There you have it! The top seven tools for spying on your competitor’s ads and keywords. Hopefully this list has helped you narrow down the options and find the right fit for your needs. Remember, when it comes to choosing a tool, always consider your budget as well as the features and benefits that each option offers.

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