5 Ways to Use Google Trends for SEO Success

Oct 11, 2022

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5

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Google Trends is a powerful tool that can be used for a variety of purposes, including SEO research. In this blog post, we will discuss 5 ways that you can use Google Trends to help with your SEO efforts. We will also cover some of the benefits and limitations of using Google Trends for SEO research.

Identify Seasonal Keywords

One of the benefits of using Google Trends is that it can help you identify seasonal keywords. This is useful information to have because you can then adjust your content strategy accordingly. For example, if you notice that there is a spike in searches for a certain keyword during the summer months, you can create content around that keyword and publish it during those months.

To find seasonal keywords using Google Trends, simply enter a keyword into the search bar and then click on "Seasonality." This will show you when people are searching for that keyword the most throughout the year. You can then use this information to plan your content calendar accordingly.

Google Trends can also be used to compare multiple keywords at once. This is helpful if you are trying to decide which keyword to target. Simply enter in your list of keywords and click on "Compare." This will show you how each keyword is performing in terms of search volume. You can then use this information to choose the best keyword to target.

See How Competitors are Faring

Google Trends can also be used to see how your competitors are faring in terms of online visibility. Simply enter your competitor's name into the search bar and click on "Related Queries." This will show you a list of related queries, as well as how popular those queries are.


If you see that your competitor is getting a lot of traffic for certain keywords, you can try to adjust your own SEO strategy to target those same keywords. Of course, you'll need to do your own research to make sure that those keywords are a good fit for your business before making any changes to your strategy.

You can also use Google Trends to compare your own website's traffic to your competitor's. Simply enter in your website's URL and click on "Compare." This will show you how much traffic your website is getting for a particular keyword, as well as how much traffic your competitor's website is getting.

If you see that your competitor's website is getting more traffic than yours, you can try to adjust your SEO strategy to improve your ranking. Again, you'll need to do your own research to make sure that the changes you're making are actually going to improve your ranking before making any changes.

Get Ideas for New Content

Another way to use Google Trends is to get ideas for new content. This can be done by clicking on "Explore Topics" and then selecting a topic that is relevant to your business. This will bring up a list of related subtopics, as well as how popular those subtopics are.

You can use this information to brainstorm new blog post ideas or even create new products or services based on what people are searching for. If you see that there is a lot of interest in a certain topic, consider creating content around that topic so that you can attract more visitors to your site.

By adjusting your content based on research through Google Trends , you can ensure that your content is relevant and useful to your target audience. This, in turn, can help improve your SEO ranking and attract more traffic to your website.

Monitor Keyword Performance Over Time

Google Trends can also be used to monitor the performance of certain keywords over time. This is helpful because it allows you to see if there has been any uptick or downtick in searches for those keywords so that you can adjust your strategy accordingly. To do this, simply enter a keyword into the search bar and then click on "Interest over time." This will show you how popular that keyword has been over time, as well as any spikes or dips in popularity.

You can use this information to monitor the performance of your target keywords and make sure that they are still relevant. If you see a decline in searches for a particular keyword, you may need to adjust your content strategy so that you are targeting other, more popular keywords.

Set Up Alerts  

Last but certainly not least, you can use Google Trends to set up alerts for certain keywords or topics. This allows you to stay up-to-date on latest trends so that you can adjust your content strategy accordingly. To set up an alert, simply click on the bell icon in the top right-hand corner and then enter in the keyword or topic that you want to be alerted about. You can also specify how often you want to receive alerts (daily, weekly, etc.) and where you want those alerts delivered (email, RSS feed, etc.).  

These alerts are extremely helpful  because they allow you to stay on top of latest trends without having to constantly check Google Trends manually. This can save you a lot of time, which can be better spent on other aspects of your business.

Conclusion

As you can see, there are many ways that you can use Google Trends for SEO research! However, it's important to keep in mind that Google Trends should not be used as the sole basis for making decisions about your SEO strategy—rather it should be used as one tool in your arsenal along with other data-driven tools such as Google Analytics and Search Console. If used correctly, Google Trends can give you insights into what people are searching for so that you can create content around those topics and attract more visitors to your site! Thanks for reading!

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