Oct 4, 2021
Branding is a term that is thrown around in the marketing world, but not everyone knows what it means. Branding can be defined as "the set of all aspects of a product or company's identity." Branding can help your company because it helps define who you are and what you stand for. In this blog post, we're going to explore 4 steps that will help build your company's brand!
Identifying the values and principles of your company is the first step to branding. Branding is all about what your company, product, or service stands for and who you are. There are many brands out there however, your values and principles should be the factor that sets your company apart. Your beliefs should be the foundation of your company.
Once you have a firm grasp of your Brand Values and Principles, the next step is to gather any assets that can be used in future branding efforts. These assets may include original artwork, videos, logos, or photos. Brand Assets are things like visuals such as logo designs, color schemes, and images that will help communicate what your company stands for from an emotional standpoint. Your Brand Assets should highlight key features about who you are as a business or product/service provider without using words or verbiage! This means these Brand Assets should speak for themselves enough so that everyone understands them with little to no explanation!
Your Brand Guidelines are a set of instructions that should be followed for all branding efforts moving forward. Branding is about consistency and Brand Guidelines help ensure this happens from one piece to the next.
Your Brand Guidelines should include information such as which colors to use, what fonts go with your brand, or how something can/should be used! For example, does your logo need a specific color treatment? What font style works best when communicating an idea etc.?
Once you have established these rules it's important not to break them so things remain consistent throughout all future work related to building your company's Brand!
Building a Brand is all about communication and sharing your Brand Story! The final step in branding that you'll want to consider, once Brand Assets & Brand Guidelines have been established, is how best to communicate what your company stands for.
The idea here is to create content that highlights who you are as a business or product/service provider without using words or verbiage. This means it should speak for itself enough so that everyone understands with little explanation needed! For example, if the background of your logo had an emotional impact on someone then it communicated something significant regardless of whether anyone actually knew what was behind the design or not.
Branding is all about what your company stands for and who you are. Brand Assets, Brand Guidelines & Brand Story help to build a Brand that can help take your Brand efforts to the next level! Don't let anyone stop you, your story is important and it should play a part in your Brand.